Brand Managers

Zach Ruffo

Zach Ruffo

Zach Ruffo grew up in Lake City Florida since age 3. He graduated high school at the top 8 of his class. After graduation he started focusing on working with his father at a family owned business. At age 20, Zach found a passion for the SpeedBag. Being a dedicated person, he learned everything there was to know about the speed-bag. So involved and committed with it that he was founded by everlast.com and became the first ever SpeedBag sponsored athlete. He also helped create the Annual SpeedBag Gatherings. At age 25 he came across a new and upcoming sport known as Street-Workout where he started a movement. This movement spread like wildfire. Building people’s confidence and motivation on being more active. When the movement started to peak, Zach Ruffo and Rich Royster felt that they needed to release this idea, this passion, this movement to the WORLD in every avenue. We want iMuscleUp™ to be the brand that keeps you motivated, to be that spark for your journey forward, and to continue to create leaders who inspire others to #JustGetMoving! In the end… it is up to YOU to make that change… It all starts with you! Message Zach if you have any questions! He will most certainly respond as soon as possible! Thanks for your time reading this, he would love to hear a little about you and your journey!
    No Athletes
Rich Royster

Rich Royster

Rich Royster grew up in a Christian home in Florida with parents who own a small storage business and a small construction business. Long and hard hours learning discipline and how to get a job finished as well as satisfying the customer’s needs. Rich was put on a dirtbike at 4 years old and by the time he graduated high, he was jumping and flipping them professionally with a freestyle motocross team. Through high school he had some business experience exposure with his 30 client startup business “Affordable Mowing” and with his parents business. Rich was raised up in church but it wasn’t until about tenth grade until Rich finally realized who God was and how he was saved. Two medical mission trips later and a couple broken bones on the dirtbike Rich decided to go into the medical field and pursue his new passion with Pharmacy and missions. An 8 year college venture into one of the top pharmacy schools in America, blessed is an understatement. After being in school since his high school graduation, Rich met Zach Ruffo in 2012, President and founder of the iMuscleUp movement, and fell in love and grew a passion for what Zach was all about, iMuscleUp. After several years together and as the movement grew bigger and bigger Rich and Zach became close friends and decided to brand iMuscleUp and launch a business with the aim to re-motivate the world and create leaders dedicated to forward movement in doing so! Message him if you have any questions! He will most certainly respond as soon as possible! Thanks for your time reading this, he would love to hear a little about you and your journey!
    No Athletes